deploy-reviews

Why Your Website Needs Video Reviews

jacksonmiddleton@gmail.com (Jackson Middleton) — Thu, 02 Feb 2023 22:59:19 GMT

As a small business owner, you’re always looking for ways to improve your online presence and attract new clients. One way to do this is by showcasing client video reviews on your website. Video reviews provide a more personal and engaging experience for your potential customers, allowing them to see and hear real testimonials from people who have already used your products or services.

Advantages to displaying video reviews on your website

Increased credibility: Video reviews provide a level of credibility that written reviews cannot match. When potential customers see real people discussing their positive experiences with your business, they are more likely to trust your brand and consider using your services.
Improved engagement: Video reviews are more engaging than written reviews, as they provide a visual and auditory experience for your potential customers. This can help keep visitors on your website for longer, leading to a higher chance of them becoming clients.
Better SEO: Video content is highly valued by search engines and can help improve your website’s search engine optimization (SEO) rankings. This means that by including video reviews on your website, you may be able to improve your visibility and attract more organic traffic.
Increased social proof: Video reviews provide social proof that your business is trustworthy and provides high-quality products or services. This can help to build brand awareness and increase your online reputation.
Compilation Videos: Video reviews can be spliced together to create a powerful message that tells site visitors exactly what you want them to hear through the mouths of people who have experienced the benefits of working with you.

In conclusion, showcasing client video reviews on your website can be a powerful tool for your small business. By providing a more personal and engaging experience for your potential customers, you can improve your online credibility, engagement, SEO, and social proof while showcasing your business through an engaging video.

You can sign up for a free Deploy Reviews account here. Setting up your account takes a few minutes. Send your link to your network and start collecting video reviews today. The best thing is, you only pay for the videos you approve. You’ve got nothing to lose!

How to Handle Negative Reviews

kirista@deploy.online (Kirista Beckett) — Thu, 26 Jan 2023 14:29:30 GMT

Bad reviews will happen; it's just part of doing business and dealing with the public. How you deal with them can showcase to potential clients what they can expect in working with you.

Obviously, you want to collect as many 5-star reviews with raving testimony as you can. And if you're looking for information on how to generate good reviews, here are six strategies. But we're here to discuss how to handle the negative ones.

So, the best way to handle negative reviews on Google Business Listing is to respond promptly and professionally. Acknowledge the customer's concerns and apologize for any inconvenience they may have experienced. It's also important to address any specific problem raised in the review to show that you are taking the feedback seriously. The last thing you want to do is ignore the review. It won’t go away.

Here are six tips on what you should do to handle negative reviews.

Respond quickly: Responding to negative reviews promptly shows that you care about your customers and are actively working to resolve any issues.
Be professional: Keep your response polite and professional, especially if the review is overly negative. Avoid getting defensive or blaming the customer. Keep your cool.
Show empathy: Acknowledge the customer's feelings and show empathy. Let them know that you understand how they feel and that you are sorry for any inconvenience they may have experienced.
Address the specific concern: Make sure to address the particular concern raised in the review. This shows that you are taking the feedback seriously and working to improve your business.
Learn from it: Use the feedback from negative reviews to improve your business. Look for patterns in the complaints and make changes to prevent similar issues in the future.
Don't ignore negative reviews: Ignoring negative reviews is not a good idea. It will make you look like you don't care about customer feedback and will not solve the issue.

By following these tips, you can effectively handle negative reviews on your Google Business listing and show your customers that you value their feedback and are committed to providing excellent service.

Now, likely you're passionate about your business and taking care of your clients. That's good, don't let negative reviews get you worked up and respond in an attacking way. In fact, your goal should be to take the negative review and turn it into a positive for your business, especially if the negative review is baseless.

While this may sound challenging, it's essential to respond in a professional and measured way. Here are some tips for handling a baseless negative review.

Turn a negative review into a positive for your business:

Respond promptly and professionally: Don't ignore the review or respond in a defensive or unprofessional manner.
Show empathy: Don't blame the customer or dismiss their concerns. Acknowledge their feelings and apologize for any inconvenience they may have experienced.
Offer a solution: Don't leave the customer hanging or provide a generic response. Offer a specific solution to the problem and show that you have considered your response.
Learn from it: Don't ignore the feedback or make excuses. Look for patterns in the complaints and make changes to prevent similar issues in the future. While we strive to do a great job with each client, negative reviews allow us to reflect and self-check.
Use it as an opportunity to show your customers that you care about their satisfaction: Don't just say sorry. Provide a real solution and show your expertise by talking through the scenario without assigning blame to the reviewer.
Use it as an opportunity to improve your public image: If applicable, don't be secretive about how you’re handling the problem, address it openly and transparently, show that you are willing to improve and learn.
Use it to inform your business strategy: Don't ignore multiple reviews pointing out the same problem. It might be a sign of a systemic problem.
Follow up with the customer: Don't assume the problem is solved. Reach out to the customer and ask for feedback and if they would be willing to change their review.

By avoiding these mistakes, you can turn a negative review into a positive for your business by showing that you value customer feedback, are committed to providing excellent service and continuously improve your business.

While this article deals mostly with how to handle a negative review left on a public site, another great way to combat negative reviews is to flood your website and social media accounts with positive reviews. Written reviews only go so far. Consider investing in video reviews which provide a more interactive experience with site visitors and can really help grow your business.

Get started right now by signing up for a free Deploy Reviews account.

6 Strategies to Generate Testimonials Online

jacksonmiddleton@gmail.com (Jackson Middleton) — Thu, 19 Jan 2023 14:13:04 GMT

Testimonials are essential for growing your business because they can help build trust and credibility with potential customers. In this article, we'll establish why you want to generate testimonials and six strategies to do so.

Here are a few specific ways that testimonials can help your business:

They provide social proof: Testimonials can help establish that other people have had positive experiences with your business, which can increase trust and credibility with potential customers.
They can help address objections: Testimonials can address common objections or concerns that potential customers may have about your business, such as concerns about the quality of your products or services.
They increase the perceived value of your business: Positive testimonials can help make your business appear more valuable and desirable to potential customers.
They can help boost your search engine rankings: Having testimonials on your website and other review sites can help improve your search engine rankings, which can make it easier for potential customers to find your business.
They can help improve your conversion rates: Having testimonials on your website can help increase the likelihood that a potential customer will take a desired action, such as making a purchase or signing up for a free trial.
They can be used across different marketing channels. Testimonials can be used in various forms of marketing like email campaigns, advertising, brochures or videos.
They are relatively low cost: Testimonials are relatively low cost to acquire compared to other forms of advertising and can have a long-lasting impact on the business.

Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business.

So if you're looking to build testimonials, here are six strategies to generate testimonials to grow your business.

Ask for them. Reach out to trusted business partners or satisfied customers and ask them to write a review or testimonial. Make it easy for them by providing a link to a review site or sending them a quick email asking for their feedback.
Make it a part of your process. Incorporate a request for a review or testimonial into your business process. For example, you can include a request in your email signature or send a follow-up email after a purchase asking for feedback.
Respond to reviews. If you receive a negative review, try to resolve it and ask the customer to update their review. If you receive a positive review, thank the customer and ask if they would be willing to record/write a more detailed testimonial that you can use on your website.
Use social media. Encourage your followers on social media to leave reviews or testimonials on your business page or on review sites. If you have an account with Deploy Reviews, share your review link socially.
Include calls to action. Add calls to action, such as "Leave a review" or "Write or Record a testimonial," to your website or marketing materials.
Use customer reviews. If a client or business partner gives you a positive review about your business, with permission, you can use it as a testimonial on your website or in your marketing materials.

There is no doubt that collecting positive reviews from trusted business partners, people who already refer your business, and happy clients is the absolute best way to share the social proof that people like working with you.

When putting together a strategy to generate testimonials online, consider both written and video reviews. Google Business Listing is a great place to collect verified written reviews, while setting up a Deploy Reviews account makes it easy for your network to leave you a video review you can use on your website and share socially.

If you'd like to check out just how easy it is to get started collecting video reviews from your network, sign up for a free account now.